#Every 11 Minutes

Turning Airwaves Into Lifelines

A youth-led, backed by community & national brands, this is a movement to save lives through music, media, and messages of resilience & hope—Shared Every11Minutes!

Originating from the youth participants in Music & Mental Resilience Youth Enrichment Program by Flourish Foundation Project Inc., a Charlotte-based nonprofit.


Every 11 Minutes —

Another Life is Lost to Suicide

1.7M

Annual Suicide Attempts

Suicide attempts in the U.S. each year

2nd

Leading Cause of Death for Youth

Suicide ranks as the second leading cause of death among youth aged 10–24

51K+

Lives Lost

Total suicide deaths annually across all age groups

That's one life lost every 11 minutes of each & everyday!

24%

Youth Impact

Approximately 24 percent of all suicide deaths are young people ages 10-34. 40% of youth indicate they seriously consider suicide or experience serious depression.

#Every 11 Minutes—

Turning Airwaves Into Lifelines

A youth-led, community-driven movement flooding the nation with hope—every 11 minutes.

One brave student asked: "What if instead of losing a life to suicide every 11 minutes... we worked together to save one?"

Music & Mental Resilience Youth Enrichment Program by Flourish Foundation Project Inc.


#Every 11 Minutes

A National Collaborative

—Turning Airwaves into Lifelines

Flourish Foundation Project Inc, a local Charlotte nonprofit organization's Music & Mental Resilience youth program may be local yet has - National Reach— Flipping the script on Youth Suicide, youth learn, apply, and support their peers across the nation by creating music & multimedia, and STEM technology to create and share messages of resilience and hope.

Born when one brave student asked: "What if instead of losing a life to suicide every 11 minutes... we worked together to save one?"

Join the nationwide movement led by passionate youth, spreading music & messages of hope every 11 minutes. Share your message, flood the airwaves, and save lives together.

We are asking schools, national brands, influencers and industry leaders to help—create and share a new message of hope as we challenge all to help disrupt the suicide ideation thought process together! The best part is that 138 and counting local & national brands have answered the call!

Join us… Record it (15-30 seconds)| Tag it #Every11Minutes |Email it | Share it| Disrupt Youth Suicide Together - That's

#every11minutes | www.every11minutes.org | every11minutes@flourish.foundation

Flipping the Script

Positive Messages

Short 15-30 second encouraging messages from across the nation

Every 11 Minutes

Consistent timing to disrupt negative thought cycles

Youth Empowerment

Building mental resilience through peer support

Cross-Sector Impact

Uniting communities, celebrities, athletes, and youth

If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.

Help is always available.

The 11-Minute Challenge

Every 11 Minutes

Set your timer to spread positivity

Share Your Message

Post encouragement on your platforms

Tag Your Network

Challenge others to join the movement

Are you up for turning airwaves into lifelines? Let's create a wave of hope that can't be ignored!

**If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline. Help is always available.

Join forces with 138+ local businesses and national brands amplifying their voices together.

Music & Sports Industry

Carolina Panthers, J-Stylz (formerly of Blackstreet), Dave Tolliver (Men At Large), Dallas Austin Foundation for Music Education

Media Partners

The Los Angeles Tribune & other and national outlets

Educational Institutions

30+ Universities Nationwide

Music & Entertainment

J-Stylz (Blackstreet) & Dallas Austin Foundation for Music Education

If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.

Help is always available.

A Matter of Time

Every 11 minutes...

Someone loses their life to suicide in America.

2

Every 11 minutes...

Someone needs a reason to keep going.

Every 11 minutes...

We can send encouragement to disrupt this cycle.

If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.

Sample Messages

From Pro Athletes

"I know pressure. I've been there. But strength shows up when you don't quit. You've got this. Keep pushing."

From Artists

"Your story's a beat that's still building. Keep creating, keep living. You are not alone in this rhythm."

From Educators

"You matter more than you realize. Even when it's tough—don't stop. You're becoming something powerful."

If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline. Help is always available.

Here's How to Contribute

Record Your Message

Create a short video (15–30 seconds) that offers genuine encouragement.

Make It Authentic

Share a heartfelt, uplifting message that resonates with young people.

Submit Your Video

Email to: every11minutes@flourish.foundtion

Include your organization's logo to be featured in campaign materials.

If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.

Collaborative Impact:

A National Campaign of Hope —Shared Every 11 Minutes

Youth suicide is 100% preventable! Together, we can create a nationwide movement of hope that saves lives through simple messages of encouragement and shared triumphs.

Share Hope

Create a 15-30 second video message of encouragement that can give a struggling youth the boost they need.

Join Voices

Youth, celebrities, and industry leaders unite to amplify our powerful message of hope and possibility.

3

Mental Health Awareness

During Mental Health Month, we'll showcase how small actions lead to tremendous victories in young lives.

Join Us Today

Every 11 Minutes

Another young life is at risk

Together

We can interrupt this deadly cycle

Rewrite

Help us create a new story of hope

Contact: Chanda Spates, Founder/CEO

Flourish Foundation Project Inc

www.every11minutes.org | info@every11minutes.org | www.every11minutes.org

Learn More: every11minutes.org